Roles
Four sides. One deal record.
An NIL deal touches an athletic department, a brand, an athlete, and usually an agency. Each one keeps its own spreadsheet today. Proslync runs all four off a single deal record, with ProsMatch and social activation working beneath them, so the version the AD office reviews is the version the brand signed.
How one record serves every side of the deal.
Deal table
Pick any side. The record underneath does not change.
AD office
Inherits the risk and audit trail.
The AD office sees volume, holds, disclosure state, proof posture, and two-ledger context without chasing separate stakeholder tools.
Brand
Runs the campaign against a signed scope.
Deliverables with quantities and due dates, compensation type, usage rights, and exclusivity fixed at signing instead of argued about in month three.
Open the brand lane
Athlete
Reads the offer in plain language.
What is offered, what needs disclosure, and what proof the brand asked for. The athlete signs every deal themselves; no one can sign for them.
Agency
Full power in talks. No sign button.
Negotiates for its clients under access the athlete granted and can take back. Per-client commission terms sit on the record and split at release.
Capabilities
Working beneath every side, never a seat at the table.
Social activation
Carries a signed deliverable to posted proof.
Demand signal, brief, approval trail, and posted proof stay on one object. Brands book campaigns; fans book moments.
ProsMatch
Rules first, then matches, reasoning shown.
Campaigns clear the rules layer before athletes see them. The score carries its factors, its caveats, and a named human review owner.
The lenses
Same record. Four views that cannot disagree.
The AD office watches risk and holds. The brand watches deliverables and spend. The athlete watches what is owed and what has been paid, and the agency watches its client book. Each side gets the view its job needs; none of them gets a private copy of the facts.
AD lens
Risk + holds
Brand lens
Deliverables + spend
Athlete lens
Cleared + paid
Agency lens
Client book
Start here
Walk the record instead of reading about it.
ProsMatch runs the scoring rules in the browser, on the same fixture the four sides share. Create a campaign, watch it clear the rulebook, follow it to signature and funding, then see the same events from the AD chair.